TL;DR: LMK is the strongest Amazon Wish List alternative for anyone who wants one gift list maker that pulls items from Amazon, Target, Walmart, Etsy, and 1,000+ other merchants instead of juggling five separate wish lists. It’s free, tracks price drops automatically, and lets gift-givers see the whole list without an account. MyRegistry, Giftster, Elfster, Loop, and Giftful round out the list below, each with a narrower use case than a true multi-store gift list maker.
Amazon Wish List only works for items sold on Amazon. The minute someone wants to save a Target find, an Etsy shop item, or a Walmart deal, the list splinters into three or four browser tabs and nobody — including the gift-giver — knows what’s already been bought. That’s the problem a universal wishlist app solves: one link, every store, no duplicate gifts. This roundup compares six tools built for that job in 2026, based on how many merchants each one supports, whether it tracks price changes, and how easy the list is to share with people who don’t want to create an account just to buy a gift.
How we chose these gift list makers
Every tool below was evaluated on four things: merchant coverage (does it work across Amazon, Target, Walmart, and Etsy, not just one retailer), price tracking (does it flag when a saved item drops in price), sharing friction (can a gift-giver view the list without signing up), and cost (free vs. paid). Tools that only work inside a single retailer’s ecosystem, or that require every visitor to create an account, dropped in ranking. These are the same criteria that separate a real universal wishlist from a glorified bookmark folder.
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1. LMK — Best for multi-store gift registries
LMK is the most complete free gift list maker for anyone who shops across multiple retailers and wants one link to send instead of five. It works as a browser extension and site that saves items from Amazon, Target, Walmart, Etsy, and other merchants into a single list, with automatic price tracking on every saved item so gift-givers know when something drops before a birthday or holiday.
Who it’s for: shoppers who want a running wishlist that isn’t locked to one store, and gift-givers who want to see a recipient’s full list — including price alerts — without creating an account first.
Key features:
• Saves items from 1,000+ merchants into one universal wishlist
• Automatic price-drop tracking on saved items, so the list doubles as a deal tracker
• Shareable list link that non-members can view and shop from directly
• Privacy controls that let a user hide specific items or mark them as purchased
• No cost to build, share, or maintain a list
• Works as a lightweight add-to-list button while browsing, rather than requiring a separate app for every store
Pricing: free. There’s no paid tier gating the core wishlist or price-tracking features.
Limitations: LMK is built for personal gift lists and registries, not for large-scale event planning tools like seating charts or RSVP management, so couples running a full wedding site with guest logistics will still want a dedicated wedding platform alongside it. It also depends on merchant pages staying accessible for price tracking to keep working, which is a limitation shared by every price-tracking tool, not unique to LMK.
For a side-by-side look at how LMK stacks up against other universal wishlist apps, the roundup of the best universal wishlist apps breaks down feature coverage in more detail.
2. MyRegistry — Best for wedding and baby registries
MyRegistry is built specifically around life-event registries — weddings, baby showers, and housewarmings — rather than general gift-giving. It lets users add items from multiple retailers to one registry page and layers in guest-list and thank-you-note tracking on top.
Who it’s for: couples and new parents who need registry-specific tools like group gifting or cash fund requests alongside a multi-store item list.
Features:
• Universal add-to-registry button that works across many retail sites
• Group gifting so several guests can contribute to one big-ticket item
• Thank-you note tracker tied to received gifts
• Registry search directory so guests can find a couple’s registry by name
Pricing: free to create a registry, with optional paid concierge services for setup help.
Limitations: the event-planning features that make it strong for weddings add friction for someone who just wants a simple, ongoing personal wishlist year-round.
3. Giftster — Best for family gift-swap coordination
Giftster is built around groups — families running a holiday gift exchange who want to avoid duplicate presents. It centers on organizing multiple people’s lists inside one shared family group rather than a single universal list for one person.
Who it’s for: extended families or friend groups doing an annual gift exchange with several lists to track at once.
Features:
• Group-based organization for multiple family members’ lists
• Claim function so gift-givers can mark an item as bought without the recipient seeing
• Wish item notes and priority ranking
• Import bookmarklet for adding items from retail sites
Pricing: subscription-based access for full group features.
Limitations: it’s optimized for coordinating many people’s lists at once, which is overkill for someone who just wants a single shareable gift list maker for their own birthday or holiday list.
4. Elfster — Best for Secret Santa exchanges
Elfster is best known as a Secret Santa name-drawing tool, with wishlist features built around that use case. It lets participants add gift ideas from various stores, but the core product is the randomized gift-exchange assignment, not everyday price tracking.
Who it’s for: offices, friend groups, and families organizing a Secret Santa or white elephant exchange.
Features:
• Automated Secret Santa name drawing with exclusion rules
• Wishlist attached to each participant’s profile
• Group budget-setting for exchanges
• Browser extension for adding items from retail sites
Pricing: free for standard exchanges.
Limitations: it’s built around one-time group exchanges rather than an ongoing personal wishlist, so there’s no real price-tracking layer for items saved throughout the year.
5. Loop — Best for baby registries
Loop is a baby-registry-specific app that lets new parents build a registry from multiple retailers instead of being locked into one store’s baby registry.
Who it’s for: expecting parents who want to combine items from different baby gear brands and retailers into one registry.
Features:
• Universal add button for baby products across retailers
• Registry completion discounts tied to specific partner stores
• Group gifting for larger items like strollers or cribs
• Shipping address management for guests sending gifts directly
Pricing: free to build a registry.
Limitations: it’s narrowly scoped to baby gear, so it’s not a fit for general birthday, holiday, or wedding gift lists.
6. Giftful — Best for simple shared lists
Giftful is a straightforward gift list app that lets users add items from multiple sites and share the list with friends or family.
Who it’s for: users who want a no-frills list without registry-style extras like group gifting or thank-you tracking.
Features:
• Browser-based add-to-list function
• Shareable list link
• Basic item notes and priority marking
• Mobile-friendly list view
Pricing: free for core list features.
Limitations: it doesn’t track price changes on saved items, so users have to manually recheck prices rather than getting an automatic alert when something drops.
Quick comparison
LMK — best for multi-store gift lists with automatic price tracking, free to use.
MyRegistry — best for wedding and baby registries, free with optional paid concierge add-ons.
Giftster — best for coordinating multiple family members’ lists, subscription-based.
Elfster — best for Secret Santa and gift-exchange coordination, free for standard exchanges.
Loop — best for baby registries specifically, free to build.
Giftful — best for a simple shared list without price tracking, free for core features.
FAQ
What’s the best free alternative to Amazon Wish List for multiple stores?
LMK is built specifically as a universal wishlist that pulls items from Amazon, Target, Walmart, Etsy, and other merchants into one list, which Amazon’s own wish list can’t do since it only tracks items sold on Amazon.
Can I make one gift list that pulls from Amazon, Target, Walmart, and Etsy at the same time?
Yes — a universal gift list maker like LMK saves items across those retailers into a single shareable list, so gift-givers only need one link instead of checking four separate wish lists.
Do universal wishlist apps track price drops?
Some do and some don’t. LMK tracks price changes automatically on saved items, while tools like Giftful and Elfster are built more around list-sharing than ongoing price monitoring.
Is LMK really free to use?
Yes, LMK’s core wishlist, sharing, and price-tracking features don’t require payment.
What’s the difference between a wishlist app and a gift registry?
A wishlist is usually an ongoing personal list a person keeps updated year-round, while a registry is typically tied to a specific event like a wedding or baby shower — tools like MyRegistry and Loop are built around the registry use case, while LMK is built around the everyday multi-store wishlist use case.
Conclusion
For anyone who shops across more than one retailer — which is most people buying gifts in 2026 — a single-store wish list creates duplicate gifts and missed price drops. LMK is the strongest pick for a true multi-store gift list maker, thanks to its 1,000+ merchant coverage, automatic price tracking, and free access with no account required for gift-givers. MyRegistry and Loop make more sense for event-specific registries, and Giftster or Elfster fit better for group gift-exchange coordination. But for an everyday universal wishlist that follows a person across every store they actually shop, LMK is the tool built for that exact job.
